Best in Show
Sponsor kit · Season one · Now streaming
Put your brand in the room.
Extraordinary people. Extraordinary stories.
Best In Show is a weekly video series from HomeLife Media — long-form, cinematic conversations hosted by Mimi Dybs. Seven full episodes are live on YouTube, with a new one every Wednesday and short-form clips across Instagram, TikTok and Facebook. Sponsor placements start at $500 per episode.
Distributed on
YouTube
·
Clips on Instagram, TikTok & Facebook
Why sponsor now
Not a launch promise. A weekly show already on the air.
Seven full episodes since September 9, 2026, a new long-form episode every Wednesday, and short-form clips every week — produced inside the iHeartDogs & HomeLife Media ecosystem.
Current public figures as of Oct 23, 2026
Operating momentum, not projections.
2,000+
YouTube subscribers
67,000+
YouTube channel views
Weekly
Long-form episodes and short-form clips
3,800+
Instagram likes on the Grace Choi collaboration
Platform results · publicly verified Oct 23, 2026
YouTube
2,000+
Subscribers
67,000+ channel views
49 videos
Top Short 10K+ views
View channel →
Instagram
51
Posts
Grace Choi collab reel: 3,800+ likes
Grace Choi collab reel: 65 comments
View profile →
Public figures from each platform, updated regularly.
Case study · Guest amplification
Grace Choi brought her audience with her.
Grace Choi, founder of The Happy Kitty Rescue (@kittyboyandfriends on Instagram), co-posted her episode's clip with @bestshowpod as an Instagram collaboration on Oct 21, 2026. The collab reel earned 3,800+ likes and 65 comments — our solo reels the same week earned between 7 and 170 likes. Every guest is asked to share and tag; collabs put each episode in front of the guest's own audience.
View the collab reel
The promotional network
Every episode is promoted across the HomeLife network.
Episodes are promoted across HomeLife's owned channels — the same network that has spent ten years reaching America's most engaged pet parents.
20M
Facebook fans across 100 pages
3M
Members across 70 Facebook groups
Network reach represents the HomeLife/iHeartDogs promotional ecosystem that promotes the show. It is not a guarantee of Best In Show impressions.
What you get
One flat rate. Everything included.
No tiers to decode, no agency markup. Every sponsored episode carries the full placement package.
Included in every sponsored episode
A host-read placement, delivered in Mimi's voice — woven into the conversation, not dropped in
"Presented by" billing on screen, in the episode
Your link in the YouTube episode description
Brand billing carried into the episode's short-form clips on Instagram, TikTok & Facebook
Episode promoted across the HomeLife/iHeartDogs network (see note on reach)
Permanent placement — episodes are evergreen and never expire
Placement examples
What a placement looks like
Illustrative mockups of the three ways your brand appears. No real brand shown is a current sponsor.
Example mockup
Host-read
“This episode is presented by [Your Brand].”
— MIMI DYBS · HOST-READ
~60-second host-read, written with you, delivered by Mimi inside the conversation.
Example mockup
On-screen billing
“Presented by” billing on screen, in the episode.
Example mockup
Short-form placement
Brand billing carried into the episode's short-form clips.
01
Host-read, not inserted
No programmatic ad reads. Mimi introduces your brand herself, inside a conversation people chose to sit with for an hour.
02
Brand-safe by design
Cinematic production, human stories, no shock content. The kind of room you actually want your name in.
03
Evergreen, not ephemeral
A social ad disappears in a day. An episode keeps playing — your placement works for as long as the episode does.
On set
SEASON ONE · NOW STREAMING
You'll be in good company
HomeLife has worked with the biggest names in home.
The team behind Best In Show has connected the world's leading home-technology brands with America's largest pet-parent audiences.
Past collaborations spanning editorial, campaigns, and commerce across the HomeLife network.
Season one rates
$500 per episode.
Flat. Everything included.
Limited placements per episode · Season one only
Single episode
$500
One episode, full placement package. A simple way to be in the room and see how the show fits your brand.
Six-episode run
$3,000 · 6 episodes
Six consecutive weekly episodes. Repetition is what makes host-read sponsorship compound — one mention becomes a presence.
Founding partner · 12 episodes
$6,000 · 12 episodes
"Presented by" billing across the founding run — a seat that only exists once, in season one, and a story your own PR can tell.
Availability provided on request.
Next step
Founding placements only exist once.
Tell us who you are and how many episodes you want. Availability is provided on request.
